Branded as Sheeple by a Marxist Social Imagination?...

If you are like most sheeple people, then you live branded. You live for the brand/label. You wear it, you smell it, you run in it, you make love in it, you eat and drink it... its your god. Now if Marx was smart, he would have created a label, but in a sense he did - the Communist. He obviously had some idea what a brand as 'label' could do to change the way people live... the way they want to live as a label of: power, prestige, taste, extraordinary value, elusive exclusiveness, elitism, pacifism, warrior or solider, fisher, hunter, predator, master or slave. 

Max Weber was also a sociologist who observed society and sheeple. But Weber saw that meaning played the greater role when it comes to identity. He too had some idea of what a brand as 'label' could do and it was way more than just having money or wealth equality as a means to define you. 

Weber knew that people need and want meaning in their life... they need and want to believe in something greater than themselves. You see, people don't really want money. They want to be seen and heard as an individual and as a group. Every man and woman on the face of the earth wants that and the position and power that goes with belonging to a group and especially, the elites know that.

Weber was onto that truth and Marx too but Marx did not fully understand meaning that is an integral aspect of the social group! Weber saw that people act on, do things, based on what they believe, what something means to them. They like to spend time on developing who they are and are not. And, that has very little to do with money. But, money helps the cause ... even a good commie understands that. 

So, its not about having money as much as its about how you spend the time that the money allows. Again... its about how you spend your time with the money you have that allows you to define yourself (personalizing as in customizing) and that means something.

Brands enable people to belong and it doesn't matter if its a super expensive product or a cheap knock off: perfume, cologne, t-shirts, bumper stickers etc., make us feel like we are part of a group and better if they make us feel part of the elite group or at least part of their noble cause... whether its really objectionably noble or not doesn't matter.

Here is where it gets hilariously dangerous. You see, today people are being racially, politically, globally and socially branded by the power elites. 

Sure, people will say that's not true. They will argue that its all very real. Yeah, brands are real. Brands and their logos are absolutely real and some people might be willing to kill or die for them; for sure, they are willing to steal and if not steal... definitely copy them. 

Is cv one niner a brand? Its a brand you didn't want in the beginning but now you're gonna get it whether you like it or not because the branding committee... even if that 'committee' is nonexistent, people were branded by it. 

You think you haven't been branded??? Take a good look at your life and you will see just how branded you have become. Your identification is largely based on the group you belong to. You may have been born into it but you may also have been mass hypnotized into by clever marketers, politicians and even public education; including university.

Oh, how brands have been and are changing the world as we know it... just ask anyone in marketing; and, one thing stands true which is that some people will reap the benefits more than others. But, as long as you want to be branded as a Marxist, equality for all (empty of meaning) you will go along to get along with the communist branded life. And, you will like it even if you never had the choice to opt out.

 

*Advice, don't take the mark!